TIP: #1 marketing rule

If you came here looking for a quick fix to instance success, I’m afraid you will be disappointed

However...if you’d like to know what I have found in my many years of working in the internet industry.... and what may be the single most important rule you can apply to promote your business....something that applies to Small Business, large Corporations, Mom and Pops, etc., any type of business, anywhere, anytime, no exceptions...here goes:

[drum roll please]

Do ONE Thing to Promote your Business EACH and EVERY DAY.

Duh! Sounds like a no-brainer doesn’t it? You’d be amazed how often this is overlooked.

I think part of the reason is that most people are somewhat intimidated by the whole self-promotion idea, and make this more difficult than it has to be.

Simplify

Promoting your business can be as simple and inexpensive as giving your business card to someone, or as complex and pricey as can imagine -- maybe on-air ads during half-time on the Super Bowl broadcast - with simultaneous live web feeds and interactivity? So maybe you don’t do Super Bowl ads every day, you must do something to be effective, but it doesn’t have to be a major production...

submit a single page of your website to the top Search Engines every day.
place a free online classified...do a search, you’ll find a LOT of sources. Just be certain your ad is relevant to each source you choose.
offer online specials, giveaways, etc. on your website
join an online forum associated with your industry -- participate intelligently.
get listed locally -- search for and submit your site to small, regional directories. Many offer free listings, but some will requiring return linking, so do your homework or hire someone to do this for you.
what are YOUR ideas?

It’s all in the numbers.

No matter what you do, the whole point is to get your name in front of as many potential clients as possible. The more you promote, the more results you can expect to get, and even one little business card can reap big rewards.

I hope this helps.

DLPerry